2018 is the year to finally improve your website that is outdated or to start a new one using some of the best practices available. Forbes put together a list of 11 website design and development best practices for 2018 that Website Heads has covered and can help you with when you are trying to setup your new website. Here is the list and what we are able to provide you with:
1. Fast Loading
— No one wants to wait (and wait and wait) for your site to load. Design sites with prompt loading times for all users on all devices (even the ones with slower Internet connections). You can use Pingdom or Pagespeed Insights by Google to check your website speed and see how you can improve.
Website Heads works on balancing functionality and load times to provide you with an optimized website that allows for creative and functional content along with fast load times.
2. Mobile Ready
— Virtually everyone uses smart devices on a daily basis. Create an engaging, mobile-friendly design that your audience can access whenever they want, wherever they roam.
This is an important component of web design that is often overlooked, especially in older websites. We take mobile design very seriously. The internet has evolved and if your website is not mobile compatible then your google rank is suffering. Google has been cracking down on mobile compatible websites. In July, Google’s algorithm will change so that slow-loading mobile sites will suffer the consequences. While this has been a call for action for quite some time, Google will now use loading speed as a metric for mobile search result ranking. We offer fast loading and intuitive mobile design for our websites so that your visitors can access information quickly and google can index your site with ease.
3. Tracking Enabled
— Analytics matter – it’s the best way to determine that your website is actually doing its job. The final design should include functionality to gauge key indicators such as traffic, goals, and conversions.
We are able to integrate many different types of analytic and conversion trackers to fit your needs. Two commonly used options are Google Analytics and Statcounter.
4. SEO Savvy
— Don’t underestimate the power of optimizing your site for both browsers and humans. Develop compelling, readable content for your followers. For the search engines, always include all important on-page SEO tags and elements, including schema and XML sitemaps.
We stay up to date on the latest trends of SEO. Creating content rich websites will help search engines index your website. We work on optimizing on-page SEO as well as sitemaps. We take care in customizing each page with title tags, meta descriptions, content with targeted keyword phrases, header tags, internal page linking with anchor text, image ALT tags, meta keywords and more.
5. Enabled CMS
— We aren’t quite done with the power of the written word just yet. Consistently publishing fresh, original content not only captivates your audience, it can deliver invaluable, long-term digital marketing momentum. Include a back-end Content Management System in the design so clients can post and edit content as needed.
Website Heads utilizes a popular CMS called WordPress. Our team are WordPress experts and have years of professional experience in the installation and implementation of WordPress and advanced plugins associated with this content management system. We take your custom business design style and make sure that editing and maintaining the website is easy. We are well versed in how to implement the thousands of available extensions to give you all of the options that you need to make your company successful. WordPress allows it’s users to add unlimited pages of content with ease.
6. Conversion Optimized
— Have a conversion-centric client? Implement tools for creating campaign landing pages into your design. These designated pages can keep your readers moving through your site and direct them to schedule an appointment, request a product demonstration, and even make a purchase.
We implement the best practices in collecting information and can help you setup captivating landing pages that will engage your visitor and turn those visits into conversions. Our designers are educated on communication design, using effective call to actions and composition that will make a hierarchy of information so that a visitor knows where you want them to go next or what you want them to do. We can also help you with google marketing for your campaign landing pages.
7. Email Marketing
— Yes, email marketing is still a thing – and a highly effective thing at that. A site’s email capture forms should sync with the client’s email marketing system for seamless access and connection.
We are well versed in creating an email marketing campaign for your company. It is important to keep your visitors engaged while they are on your website as well as off your website. Gather their contact information with a well placed form and let us help you create an email campaign that will keep them engaged with your business later.
8. Social Media
— Never miss an opportunity to leverage the power of social media. Integrate all relevant social media platforms within your design. Allowing users to quickly access social media pages from the website instantly broadens a brand’s reach and helps increase visibility and traffic.
Social Media has become a new norm to owning a business or website. We can help you create and update many different types of social media accounts. It is important to keep your brand consistent throughout any marketing material you create, including through social media. Let us help you create professional branding through all of your social media platforms.
9. Strong Security
— Never compromise on-site security. Every design should include fundamental security and privacy protocols, such as basic security checks, to protect client and user data.
Website Heads can help you setup SSL certificates as well as run routine security scans or even clean your website if it is unfortunately hacked in some way. We help to setup firewalls and provide security to protect your information as well as your customers information.
This concludes the non-negotiable portion of our 2018 website design guidelines. However, there are two bonus tips to consider when creating a site:
10. Progressive Web Apps
— Savvy web designers, intrigued by the impact apps have on mobile media platforms, have successfully blended the very best web and app features into a hybrid known as Progressive Web Apps. Expect to see Progressive Web Apps out in full force throughout 2018. As a developer, consider including various features into your design such as splash screens, push notifications, and animated page transitions to elevate overall UX.
Want to bring your website into the arena of apps available in the Apple Store or Google Play? Website Heads can help make that happen as well by developing your website into an app that updates in real time. Connect your visitors to information as it is updated on your website. We can help you bring your branding into an application interface and create splash screens, contact information, an e-commerce app and more. Contact us to discuss your vision on what you want your app to include.
11. Machine Learning And Artificial Intelligence
— Yes, really. Artificial intelligence is no longer a futuristic, high-tech term and has successfully worked its way into our everyday vernacular and online experience. Don’t believe me? Have you ever posed a question to Siri or Alexa? I rest my case. Adobe’s Sensei is delivering AI tools to various web design platforms worldwide, making it a more accessible, available resource.
Does your Website Live Up To 2018 Standards?
If your website doesn’t meet all of these 2018 standards then it may be time to give us a call to get started on improving website and your online presence.
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